About Fernandez Consulting
What We Do
Originally, Fernandez Consulting was founded to focus on helping clients better their manufacturing or bring prototype through to active manufacturing.  What we have found in the last 4 years is that the problems that make manufacturing difficult in 2014 often begin at more fundamental level.  We have since begun to expand our scope of services to better support our client needs.  For a complete list of what we do and how, take a look at our services page.

Who We Are

Fernandez Consulting was founded by Todd Fernandez and Amy Fernandez in 2010 to help young companies grow and develop technical and manufacturing expertise.  We use a project based approach and focus on deliverables to ensure we maximize the value of our contributions to our clients.  We strive to bring a perspective and an approach that makes us obsolete by developing internal expertise at our clients while engaged on their projects.   Our goal is to make our customer better, not ensure we are able to continue billing.  Our values have developed largely around our prior experiences with consultants and what we try not to do.  What do we mean?  see below...

Regurgitation isn't bad when we arrive, it is when we leave.
Almost by nature, some of what consultants will always due involves telling companies things they do already know (or at least could know).  This accusation highlights a theme we regularly see in our work; weak internal communication within technical organizations. The reality is that there are often two phenomenon at play here, one of information not being heard, and one of information lacking perspective.  If one team member thinks information we are sharing is novel and another feels it wreaks of typical consultant regurgitation there is a problem we may be able to use our outside perspective to solve easily.

When we begin to see themes of regurgitation, we look to develop ways to make sure groups are effectively identifying, communicating, and acting on all the information they have.    From our perspective, a company that can better articulate and share what they do and do not know is a company that is better able to identify when and why they need our services, and is likely to be a happier client.

We don't up and leave, we strive for self sufficiency.
The second commonly hurled critique of many consultants is that they are more involved in developing a solution (or a PowerPoint as more direct critics may argue), presenting it and leaving.  While this phenomenon is often influenced by the type and specifics of a client engagement, when a solution is developed and proposed without a strong focus on implementation, it is unlikely to be the best approach.

Our focus from day one is a solution that is implementable in the current situation for this specific client.  Every solution to every problem presents tradeoffs, and multifactor optimizations.  By focusing on implementation, and being engaged through implementation, we can refine our solutions to be something that not only is implementable, but which we will gladly help you implement.  Additionally, all of our work includes a focus on creating an organization around the solution which can continue to develop more solutions to similar problems by understand our approach and our process.  Our approach is driven by an educational perspective and an educational goal.

Codependency helps no one.
As a natural part of the consulting process, the scope of work often expands as consultants dig into a problem at the detail level.  The problems we are brought in to solve are often merely the symptoms of underlying issues that may need to be addressed.  However, with the method of work most consultants (including us) commonly use being hourly billing, accusing consultants of trying to expand the scope of work to create client reliance is an arguable position.

We write all work scopes and proposals with an understanding and an articulation about how and why the scope of work may need to be expanded. This is based on the experience we have with other similar clients.  However, no expansion will occur without clear documentation and explanation of the reason for and the expected results.  Additionally, you can be confident that you are not our only client.  While this may seem silly, it is important that we not become codependent on the support of any one client.  It narrows our focus and our perspective and hurts all of our clients.